Late in 2013, guest author to this blog Christoph Hewlett shared his thoughts on using a knowledge product I created: a new style resume.
In response to requests for insights about the WHAT and WHY of the resume design, I provide the following details.
The basic design
Resume is four pages; no more, no less.
Each page has specific content:
Page 1 – Contact details, Description, List of Key Skills or capabilities
Page 2 – Portfolio: List of selected items of work experience
Page 3 – Testimonials: Excerpts of recommendations that relate to the Portfolio items
Page 4 – Qualifications: list of selected items; Work history: Job Title, Organisation, Dates for all your working life
The order of the content
There is a logic in why the content is laid out in a particular order.
Page 1 is the page likely to get the most attention from your reader. Therefore it needs the most important information: how to get in contact with you; what to remember about you (you description should be memorable!); and the set of capabilities that make you useful and desirable.
Page 2 is a tailored list of things you have done, that show what you are capable of and which show you in your best light. This content differs than normal work history in a number of ways:
* You can include small items, e.g. An interesting blog post you wrote; a powerful introduction you facilitated; as well as large items, e.g. A project you managed.
* You can include old items, i.e. something you did 20 years ago, as well as recent items. Traditional resumes tend to drop off content that is not recent, i.e. last 5 years. This hides the fact that you have more experience that could be relevant or transferable than what you’ve done in the past 5 years.
* You can include extracurricular items that doesn’t have any place to go in the traditional resume because they aren’t related to a job, e.g. Social media activity; leadership in a professional association; or volunteer role.
* You can be specific and concrete, and mix activity with achievement or purpose - thus give more interesting and relevant information:
Compare “Managed large projects” with “Managed the ABC Project with $500K budget and team of 20 people, delivering on time and within budget.”
Compare “Made a blog” with “Designed, built and maintained professional blog with insights and inspiration for people leading knowledge workers or doing knowledge work (http://rhxthinking.wordpress.com)”
Page 3 is content that provides ‘social proof’ about your experience and talents.
Some of the good things said about you in the past, are still useful to your story even when you’ve lost contact with the person or they are not available to be a verbal referee.
Don’t leave your reader waiting to talk to referees to learn what others think about you! Provide this knowledge as soon as you can for the most positive effect.
Page 4 is the facts that need to be evident and can be checked out if necessary. This is typically not the content that is going to sway somebody towards favourably considering you – however, it’s due diligence that this information is available. The work history is downgraded content – this means presenting information in an order, where what you are capable of, is more important than the job titles you have held in organisations.
Content for the pages
A. Reuse content you have
For this new style of resume, you can reuse content from your traditional resume for Pages 1 and 4.
For Page 1 content, make sure you include ways to contact you in writing and in voice. If you have quality online profiles (e.g. LinkedIn), you could include a hyperlink.
Consider including a quality photograph.
Have a description that is more akin to a bio (though write it in first-person) and includes a sense of where you’ve been, where you are and where you’re going. For good advice, see article ‘Does your resume tell your story?’
Be memorable, be interesting.
For Page 4 content, include Qualifications or Certifications rather than listing courses you have been on. If you wish to promote the fact that you continuing learning – then add that content under the Skills section or a relevant item or two in the Portfolio section.
Keep the list relevant to the audience, so be prepared to adjust this content each time you use the resume. For example, your First Aid Certification is probably not so relevant if you are applying for a Leadership role.
B. Gather and Create content you need
For this new style of resume, you probably don’t have content ready to include on Page 2 and Page 3.
For Page 2 content, look back over your work life, using your old resume as a prompter and compose a list (a looong list!) of work experience items. For examples of items, see a copy of one of my resumes (MS Word DOC).
Organise the items under headings that relate directly to the audience of your resume. Where your audience is a recruitment panel for a job application, use the headings from the Position Description.
Include hyperlinks to online examples or reference material relating to the items.
I keep my lists of content on pages within a MS One Note notebook, in the right typeface and font size for me to simply cut-n-paste the items into the resume when it is being constructed. Here’s a screenshot of a page in the context of a notebook.
For Page 3 content, you’ve got old content to reuse, and new content to get:
a) Look through old letters of Reference and review recommendations that have been posted online; extract short excerpts that are relevant to reuse. Don’t be afraid to cull words – though be sure to use conventions that show if you have edited someone else’s quote.
b) Ask people for Recommendations. Ask people from your past to provide relevant content. When you are finishing up a job or project, ask people to compose you a Recommendation.
Whether it’s old or new content, all recommendations should support what you have chosen to include in the Portfolio section on page 2.
Supplementing the resume
Your resume is a marketing document for a target audience. It isn’t a record of all the details of your work history – keep that worthy information someone else. I use a MS One Note notebook to keep items for the Portfolio page and Testimonial page, as well as results from assessments I’ve done, bios I’ve written for myself, and reflections about work I’ve done. The image above gives you a taste of my collection.
Just one resume?
Above is the advice for a single resume. It is entirely possible that you have a suite of resumes, tailored to a different theme or focus. I have 6 basic resumes: 5 follow the format above for the themes or Change Management, Enterprise Business Analysis, Learning & Development, Leadership, Information Management. The sixth resume is an Academic resume and conforms to expectations of the structure and content for Academia.
For each resume theme, I change the following:
The Description on Page 1
The order of the Skills on Page 1 (put the most relevant first)
The Portfolio headings and items on Page 2
The Testimonials on Page 3
My resumes get used as an Appendix in a Tender, as an Introduction to an Agent, and as an Application for a Vacant Position. For each of these situations I change the content to best address the anticipated needs of the audience.
If you are inspired to use this new design, let me know how it goes; and share with me any ideas you have to extend and enhance the design.
Helen Palmer is Principal Consultant at RHX Group. She thinks critically about knowledge work, and how to ensure knowledge isn’t wasted. She revels in making small changes that disrupt the way people think and what they do. With her colleagues at RHX Group, Helen helps teams make better use of their people and knowledge.