Two knowledge creation phases: Develop knowledge & Produce knowledge (Part 1)

In Knowledge Management, there are various lifecycles naming different stages in managing knowledge, like:
create > represent > share > utilise;
create > clarify > classify > communicate;
conceptualize > create > apply; and
create > share > retain.

See the common word? Create!

I’ve observed two different yet related phases within Knowledge Creation: I call them Develop and Produce. Appreciating the difference can help you collaborate more effectively with others; set more appropriate expectations with your clients or collaborators; and choose the best context and tools for doing knowledge creation work.

Part 1 of this two-part blog explains the idea of Develop and Produce knowledge phases. Part 2 shares practical examples of what I do and use in each of the two phases.

Characteristics of Two Knowledge Creation Phases

In Develop phase, the intent is to discover emergent ideas; formulate questions; and explore possibilities. In this phase, the knowledge creator is often internalising multiple sources of knowledge, then ‘gestating’ new knowledge. It can be difficult and may be unreasonable to have emotional distance and objectivity as the creator of knowledge during this phase.

In Produce phase, the intent is to refine and polish the knowledge to produce an output that can be used or experienced by others. In this phase, the knowledge creator externalises what they know (or are knowing), and applies contextual criteria to shape the knowledge into a product that fits a purpose and intended audience.

Here’s a table to compare and contrast the characteristics of the two phases.

Develop Phase Produce Phase
Partial form/unformed
Hunches
Half baked’
Questions
Unknown containers
Divergent
Creates value only for yourself or the internal team
Context agnostic
Discovery for serendipity
Emergent form and function
Undefined focus
Exploring
Rough
Ideation
Codified
Conclusions
Condensed, Crystallised
Answers
Constrained to container
Convergent
Creates value for others (external)
Contextual
Expression for accessibility
Defined form and function
Focused for an audience and purpose
Executing
Polished
Prototyping > Publishing

Develop Phase: Content without the pressure of form or style

In the Develop phase, it’s essential not to constrain knowledge creation activity by producing a draft of a final product. It’s best to decouple the emerging content from any potential style or form. Let the idea surface. Formatting comes later when making choices for the audience and the value you want them to gain.

In Steve Johnson’s video “Where good ideas come from“, he proposes that ideas are developed from slow hunches that take time to evolve and incubate, possibly even remaining dormant for several years. A great description of the Develop phase! Smaller hunches collide with other ideas and they potentially become breakthroughs. When this connectivity occurs, it offers new ways to involve other people who may have a ‘missing piece’ that will build or improve the original idea.

In the Develop phase, you might switch back and forth from a macro to micro perspective of the content. This allows for new ideas to emerge. You revisit where and how things connect together. You may find new ways to frame or connect things — without the pressure to sacrifice anything.  It’s an incubation, experimental period.  Anything goes!

Develop-phase content looks like scribbles, rough notes, good notes, drawings, collection of facts, bookmarked references or books, half-written paragraphs, outlines, disparate bullet points or lists. In Develop phase you are most likely to start with a blank page.

Produce Phase: Focus on generating value

In the Produce phase, the goal, as Seth Godin would put it, is “to ship”. Knowledge leaving the Develop phase can go out into the world to be used. This is the point where the knowledge acquires value. Value such as revenue; building or enhancing reputation; or enabling others to apply it in their context.

Produce-phase content looks like a blog, a book, a video, a workshop or course, a session plan for the workshop or course, a report, a video, a podcast, a presentation, a slide deck for a presentation.

If you start with a template or form, then you are already moving into the Produce phase; the context will be shaping the content. If you give something a name or title by which it is to be known, you are on the boundary or over the line into Produce phase. That’s analogous to giving a baby a name once it’s born or about to be born. (During the gestation of a baby, i.e. develop-phase, humans don’t tend to assign a name!)

The Produce phase transforms fuzzy knowledge into something is relevant to a person, purpose, place, or context. The context shapes the developed content.  As a produced piece of content, its now possible for the knowledge to be Mobile and Immutable (as John Seely Brown & Paul Duguid describe in their book “The Social Life of Information“, pp. 197-205).  Mobile because it’s now in a form that can stand apart from the knower, and circulate across people, time and space. Immutable because it’s been fixed into a form that can be relied upon to be consistent and re-usable.

Valuing the Develop Phase

Knowledge creation starts with the Develop phase. Often this is internal and invisible to others. Maybe that’s why it doesn’t get sufficient attention, or isn’t treated as having value in its own right. Content in the Develop phase may appear unordered, incomplete, nonsensical and tentative; and thus socially risky to show or involve others who may expect something more.

Once knowledge moves into the Produce phase, it’s much more difficult (and unlikely) to return to the Develop phase. Knowledge that becomes a Product tends to be resistant to being abandoned or destroyed, in favour of coming up with something fresh and better.

What does knowledge creation with the two phases look like?

The two phases of the knowledge creation activity are illustrated in the blog post, “Let others know – generating goodwill for your contacts“.

Iteration through phases

Knowledge creation may iterate through a series of Develop and Produce phases.

Image-D+P Phases Iterations

I wrote the blog post “Let others know – generating goodwill for your contacts” to test (and make visible) the theory. It was a Minimal Viable Product (MVP); a first release of the creation of ‘Develop-Produce Knowledge Phases’ knowledge during one of the iterations. And I expect more iterations as I find new Product opportunities (potential users with a need), or think of new or modified ideas to influence the raw in-development content.
Well, that’s the concept! Read Part 2 to see how I apply this.

 

Helen Palmer is Principal Consultant at RHX Group. She thinks critically about knowledge work, and how to ensure knowledge isn’t wasted. She revels in making small changes that disrupt the way people think and what they do. With her colleagues at RHX Group, Helen helps teams get best value from their people and knowledge.

Exposing the design behind a new-style resume

Late in 2013, guest author to this blog Christoph Hewlett shared his thoughts on using a knowledge product I created: a new style resume.

In response to requests for insights about the WHAT and WHY of the resume design, I provide the following details.

The basic design

Resume is four pages; no more, no less.
Each page has specific content:
Page 1 – Contact details, Description, List of Key Skills or capabilities
Page 2 – Portfolio: List of selected items of work experience
Page 3 – Testimonials: Excerpts of recommendations that relate to the Portfolio items
Page 4 – Qualifications: list of selected items; Work history: Job Title, Organisation, Dates for all your working life

The order of the content

There is a logic in why the content is laid out in a particular order.

Page 1 is the page likely to get the most attention from your reader. Therefore it needs the most important information: how to get in contact with you; what to remember about you (you description should be memorable!); and the set of capabilities that make you useful and desirable.

Page 2 is a tailored list of things you have done, that show what you are capable of and which show you in your best light. This content differs than normal work history in a number of ways:
* You can include small items, e.g. An interesting blog post you wrote; a powerful introduction you facilitated; as well as large items, e.g. A project you managed.
* You can include old items, i.e. something you did 20 years ago, as well as recent items. Traditional resumes tend to drop off content that is not recent, i.e. last 5 years. This hides the fact that you have more experience that could be relevant or transferable than what you’ve done in the past 5 years.
* You can include extracurricular items that doesn’t have any place to go in the traditional resume because they aren’t related to a job, e.g. Social media activity; leadership in a professional association; or volunteer role.
* You can be specific and concrete, and mix activity with achievement or purpose – thus give more interesting and relevant information:
Compare “Managed large projects” with “Managed the ABC Project with $500K budget and team of 20 people, delivering on time and within budget.”
Compare “Made a blog” with “Designed, built and maintained professional blog with insights and inspiration for people  leading knowledge workers or doing knowledge work (https://rhxthinking.wordpress.com)”

Page 3 is content that provides ‘social proof’ about your experience and talents.
Some of the good things  said about you in the past, are still useful to your story even when you’ve lost contact with the person or they are not available to be a verbal referee.

Don’t leave your reader waiting to talk to referees to learn what others think about you! Provide this knowledge as soon as you can for the most positive effect.

Page 4 is the facts that need to be evident and can be checked out if necessary. This is typically not the content that is going to sway somebody towards favourably considering you – however, it’s due diligence that this information is available. The work history is downgraded content – this means presenting information in an order, where what you are capable of, is more important than the job titles you have held in organisations.

Content for the pages

A. Reuse content you have
For this new style of resume, you can reuse content from your traditional resume for Pages 1 and 4.

For Page 1 content, make sure you include ways to contact you in writing and in voice. If you have quality online profiles (e.g. LinkedIn), you could include a hyperlink.

Consider including a quality photograph.

Have a description that is more akin to a bio (though write it in first-person) and includes a sense of where you’ve been, where you are and where you’re going.  For good advice, see article ‘Does your resume tell your story?’

Be memorable; be interesting.

For Page 4 content, include Qualifications or Certifications rather than listing courses you have been on. If you wish to promote the fact that you are continuing to learn – then add that content under the Skills section or a relevant item or two in the Portfolio section.

Keep the list relevant to the audience, so be prepared to adjust this content each time you use the resume. For example, your First Aid Certification is probably not so relevant if you are applying for a Leadership role.

B. Gather and Create content you need
For this new style of resume, you probably don’t have content ready to include on Page 2 and Page 3.

For Page 2 content look back over your work life; use your old resume as a prompter and compose a list (a looong list!) of work experience items. For examples of items, see a copy of one of my resumes (MS Word DOC).

Organise the items under headings that relate directly to the audience of your resume. Where your audience is a recruitment panel or HR personnel filtering applications in response to a job advert, use the headings from the Position Description.

Include hyperlinks to online examples, or reference material relating to the items.

I keep my lists of content on pages within a MS One Note notebook, in the right typeface and font size for me to simply cut-n-paste the items into the resume when it is being constructed. Here’s a screenshot of a page in the context of a notebook.

Screenshot of Portfolio List in OneNote

For Page 3 content you’ve got old content to reuse, and new content to get:
a) Look through old letters of Reference and review Recommendations that have been posted online; extract short excerpts that are relevant to reuse.  Don’t be afraid to cull words – though be sure to use conventions that show if you have edited someone else’s quote.

b) Ask people for Recommendations. Ask people from your past to provide relevant content. When you are finishing up a job or project, ask people to compose you a Recommendation.

To get better quality recommendations, read this blog post.

Whether it’s old or new content, all recommendations should support what you have chosen to include in the Portfolio section on page 2.

Supplementing the resume

Your resume is a marketing document for a target audience. It isn’t a record of all the details of your work history – keep that worthy information somewhere else. I use a MS OneNote notebook to store items for the Portfolio page and Testimonial page, as well as results from assessments I’ve done, bios I’ve written for myself, and reflections about work I’ve done. The image above gives you a taste of my collection.

Just one resume?

Above is the advice for a single resume. It is entirely possible that you have a suite of resumes, tailored to a different theme or focus.  I have 6 basic resumes: 5 follow the format above for the themes of Change Management, Enterprise Business Analysis, Learning & Development, Leadership, Information Management. The sixth resume is an Academic resume and conforms to expectations of the structure and content for Academia.

For each resume theme, I change the following:
The Description on Page 1
The order of the Skills on Page 1 (put the most relevant first)
The Portfolio headings and items on Page 2
The Testimonials on Page 3

My resumes get used as an Appendix in a Tender, as an Introduction to an Agent, and as an Application for a Vacant Position. For each of these situations I change the content to best address the anticipated needs of the audience.

 

If you are inspired to use this new design, let me know how it goes. Please share with me any ideas you have to extend and enhance the design.

 

Helen Palmer is Principal Consultant at RHX Group. She thinks critically about knowledge work, and how to ensure knowledge isn’t wasted. She revels in making small changes that disrupt the way people think and what they do.  With her colleagues at RHX Group, Helen helps teams make better use of their people and knowledge.

 

A new CV … of value for the aspirational Knowledge Manager

At a recent Knowledge Management Mini-Conference arranged by Helen Palmer from RHX Group, it was refreshing to once again see the difference between “knowledge worker” and “Knowledge Manager” articulated. Here is the definition of each as explained by Helen:

knowledge worker
– a class of workers (like ‘blue-collar worker’); knowledge-savvy; primary work purpose is creating, distributing and applying knowledge

Knowledge Manager
– a title of a particular role (like ‘Finance Manager’); a person who has expertise in meta-abilities to do with creation, acquisition, distribution, application and retention of knowledge in organisational contexts

This provided some very interesting insight into my career to date. I have spent nine years working on a variety of significant organisational change projects for the State Government, spanning both Human Resources and Information Management change. This culminated in my role as secretariat for the Executive Sub-Committee for Information Management and ICT for the Department of Health. This was a job that had huge knowledge and change management requirements, but due to the bureaucratic nature of government was often highly administrative.

This led to a very interesting conversation between Helen and I about the career paths for aspiring Knowledge Managers (and Change Managers).

The emerging challenge

The emergence of Knowledge Management (I would argue including Change Management, Information Management and Learning) as a critical workplace vocation and skill set has oft been discussed as a part of the evolution of the 21st century worker. The management of corporate knowledge, as well as individual knowledge (including creativity) is both essential and nebulous. What has become apparent in the last 20 years is that knowledge management is both a specialised and a general skill set. Everyone must manage their own knowledge at the micro level, but the organisational knowledge is managed by a skilled professional at the macro level, to facilitate knowledge sharing and maximise the business benefits of knowledge as an organisational asset.

In this context the professional Knowledge Manager is emerging distinct from the more common “knowledge worker”. The formation of this sector has seen many Knowledge Managers discover their profession usually through serendipitous career progression, usually from an administrative, clerical, technical or professional service role. Being in the right place at the right time. This is on the verge of a boom, as open information sharing and natural (multi-disciplinary) learning methods become the norm, and young professionals (like myself) are realising the value and importance of managing organisational knowledge.

My professional background

In my endeavour to pursue a career in Knowledge Management I entered the Public Sector straight out of university through the Graduate Recruitment Program and knew my Bachelor of Arts/Business background gave me a bent toward generalisation rather than specialisation. It was to my surprise that my role in Organisational Development with one department was quite staid and lacking in Change Management. Also it was not as adept with technology as the broader industry. Therefore, following a few projects I moved to the Office of CIO in another department. This breadth of experience taught me a lot about different approaches to Knowledge Management, between “people knowledge” and “machine knowledge”. I still felt my government career experience was not matching the pace of industry change that I was observing outside of my job.

For a lot of this time I felt like a worker without a job title. When asked what it was I did in my job, the answer was variations of “projects of various kinds”, “at the moment, but that might change”, or “oh, I deal with organisational knowledge and change” – all of which attracted blank looks.

What is the Corporate Lattice?

The 2010 book, The Corporate Lattice: Achieving High Performance in the Changing World of Work written by Cathy Benko and Molly Anderson for Harvard Business Review Press, and well summarised in this Deloitte Review article, did much to form my view of the modern career. When I so often had to battle corporate silos, my view was that if people had sideways career moves as frequently as promotions, most of these battles would disappear.

The future career pattern is a lattice not a ladder

The future career pattern is a lattice not a ladder

The current day CV is designed on the premise that the corporate ladder still exists. Stating your work history in ascending order (most recent first) gives a visual construct of a linear and upwardly mobile career. It doesn’t accommodate sideways career moves, whether that is to shift industries, start your own business, or re-locate to a different city or country. It also creates a presumption that new work builds upon old work – therefore new work is considered more relevant, and work more than three years old is redundant. Modern careers now show that knowledge is gained across many years, and multi-disciplinary experience is a strength not a liability, but the modern CV fails to express that.

The Portfolio CV

When discussing the Corporate Lattice with Helen, and my experience with it, she mentioned to me what she called her “Portfolio CV”. This format effectively turns the modern CV on its head and draws out activities of a knowledge worker that may identify potential Knowledge Management capability. It is a concise 4 page document, with the following pages.

1. Cover Page

Provide contact details, biographical summary, and list of strengths/capabilities relevant to role.

Content is customised for the role which the CV represents; may have multiple CVs to represent different roles or specialities.

2. Portfolio Page

Accurately specify selected pieces of work that support the claims on the Cover Page (Regardless of the currency, industry or whether it was paid, volunteer or extracurricular.  If you’ve done it once, you can do it again)

Content is drawn from a list or ‘database’ of relevant work.

3. Testimonials Page

List quotes and feedback from clients, managers and peers; it confirms the quality and impact of the work explained on Portfolio Page.

Content is drawn from a list or ‘database’ of relevant quotes.

4. Details page

List employment placements, qualifications and other facts of relevance.

Content is constant between versions.

In my instance, creating a Portfolio CV was quite easy for pages 1,2 and 4 – the challenge was page 3. Public servants are well trained on the precautions required when putting statements on the record. It took quite a bit of foraging and chasing, but I was able to get some testimonials from previous co-workers and managers. In discussing these challenges Helen described that it is a trait of saavy professionals to keep their network engaged and collect written testimonials. Coming from an industry where long tenures are the norm and silos run deep, that is something that I have realised through this experience.

Strengths/Weaknesses

Having come through this process, I now have a very interesting career document. One that definitely defines my Knowledge Management and Change Management experience very clearly. However, I get the sense that the recruitment industry in Australia is not completely ofay with the multi-disciplinary nature of KM and CM. The most success I have had to date has been through discussions with other Knowledge Managers. Others still appear to think of Knowledge Management as a heightened records keeper, and Change Manager as a project manager with pizzazz.

In closing, I’d like to return to this concept of a KM career path. Of all the colleagues I’ve spoken to about how they got into Knowledge Management, it has always be a circuitous route, a chance project, or a fortunate happenstance that helped reveal their aptitude for Knowledge Management. But where is the feeder pool for the next generation of Knowledge Managers; where are the 2ICs and the deputies/juniors to the current crop of KM field leaders?

This blog post was written by guest author Christoph Hewett. Christoph is General Manager of Resonant Integrity Training Solutions, a consultancy for knowledge, change and learning.

Image credit/source: Wikimedia

Reduce knowledge loss with Knowledge Transfer Report

Retention of Critical Knowledge (or ROCK) is a popular concern in organisations or groups with retiring workforce or turnover of personnel.

Often initiatives to retain knowledge focus on turning the details of what people know into codified forms or documentation. This makes it more possible for others (maybe unknown today) to read (or watch) in a different place or at a different time.

Codifying knowledge affords an immutability and mobility of the knowledge. Immutability fixes the knowledge in time, preserving it across time. Mobility means it can move beyond its creator and point of creation.

Immutability and mobility are seductive notions for knowledge capture:

  • An upside of immutability is that you can feel certain about codified knowledge as fixed definitive content and this can give rise to a sense of community and continuity. A downside – it probably stopped being definitive before the proverbial ink dried.
  • An upside of mobility is that it can readily circulate. A downside – it needs supporting context to enable decisions about its relevance somewhere else; and if this is missing, its less usefulness is limited or non-existent.

Trying to capture a substantive portion of what a person knows in a codified form is akin to writing a book on the person. And if it gets written, will anybody have the time or motivation to read it?

How about instead writing the Table of Contents on a person’s knowledge?

Enter the Knowledge Transfer Report. A succinct document that lists all the essential important topics and points to where to get details. Those details may be explicitly in a database, website or document; or more importantly, held implicitly (or tacitly) in an individual or group of individuals.

The design of the report addresses the issue of immutability by allowing for micro details (Chapter & Verse) to change while providing macro details (Table of Contents) which are more likely fixed. The form of the report gives a vehicle for circulating the knowledge.

The Table of Contents (ToC) concept embodies an organisation structure with sequence and/or logical groupings with which to traverse a body of knowledge. It’s the map of the territory – rather than detailed step-by-step instructions. It’s scannable and doesn’t need to be ‘read’ for the user to get immediate value. Re-using the form of ToC for the report content, empowers the user of the Report the freedom to explore and discover within useful parameters.

Learn about the technique: the process and template.

Share with us about your experimentation with the Knowledge Transfer Report, and other practical ideas to enable retention of critical knowledge.

Helen Palmer is Principal Consultant at RHX Group. She thinks critically about knowledge work, and how to ensure knowledge isn’t wasted. She revels in tackling the big processes of change and learning so that ideas become impact. With her colleagues at RHX Group, Helen helps teams make better use of their people, knowledge and information.

Using Notebooks to create and capture my knowledge

Notebooking enables me to be knowledge-savvy in my work. I am not alone in this vital practice.

Notebooking was a key part of the generative practices of knowledge masters Da Vinci, Edison and Picasso. In modern times, ‘Mythbuster’ Adam Savage is also a prolific notebook keeper. Unlike Da Vinci, Edison and Picasso, he uses digital notebooking. Adam acknowledges that the practice of putting his thoughts and ideas down in list form is pivotal to his work practice.

I write down things I know in digital notebooks because I want to remember them.  I want to revisit what I know, observed or reflected upon maybe months or years after I wrote these down. This is because I want to shape and play with my thoughts, to make sense of them or get a new angle on an idea.

Writing helps me to identify what I know and what I don’t know. Some of my knowledge is half-baked or incomplete and sometimes I write questions to trigger further thinking.

Ideas ordering – keeping the mind clear with notebooking

Writing down ideas is a way to create ordered patterns of what’s going on in mind.

Author Mihaly Csikszentmihalyi argues in his book Flow: Psychology of Optimal Experience that the process of writing creates meaning from the information we receive:

“It is never a waste to write for intrinsic reasons. First of all writing gives the mind a disciplined means of expression. It allows one to record events and experiences so they can be easily recalled, and relived in the future. It is a way to analyse and understand experiences, a self-communication that brings order to them.”

Some of what I know is tacit and writing helps to expose this and find deeper meaning. This is particularly true if I have an audience or function in mind, for example; to inform, educate, or persuade others.

My notebooks are for personal knowledge use. I use them for personal knowledge rather than shared knowledge because they:

  • Are a private and precious space – I’m not exposed as I muse
  • Include content in the Development phase rather than Production phase
  • Record what gets my attention
  • Hold my deep and emerging observations about work issues
  • Reveal connections I’m making with what I know and what I’m observing
  • Help cultivate knowledge within me

Into the digital space – keeping electronic notebooks

I’ve kept physical notebooks for over 30 years. A few years ago I went electronic and implemented MS OneNote to support my notebooking practice.

Image-Electronic Notebook page

I made the shift because I desired features that hardcopy notebooks couldn’t provide. These included:

  • Input via hand writing, typing or drawing
  • Multi-colour content
  • Text, graphics, audio, and printouts held altogether
  • Search by word
  • Ordered and tagged for meaning
  • Copied for preservation
  • Easy to edit cleanly (erase text, or move text about on page)

There have been many advantages and benefits emerge from having an electronic tool for my notebooking activity. These include:

  • Merging personal and professional – my poetry notebook sits alongside my business notebooks
  • Less mass and more volume – I can keep adding notebooks and notebook content without a gain in physical weight
  • Re-editing and adding layers of annotation – content isn’t fixed so I can change or annotate it, I can insert new things between old things
  • Greater connectivity of content – I can use hyperlink feature to make and retain connections between pages
  • Better order and organisation – I can set up an order and reorder it as necessary, so the order keeps up with my current thinking
  • Quick and easy discovery – I can search by words, even those that are handwritten rather than typed
  • Multiple copies in synch – I reduce the risk of loss because I can have a copy with me as well as in the home or office
  • Sharing with others – I can allow others access to read and contribute

Learn about how I setup my electronic notebook

In the book Innovate like Edison, author Michael Gleb defined ‘keeping a notebook’ as one of 25 competencies in developing an innovation practice like the prolific innovator, Thomas Edison. Edison kept approximately 2,500 notebooks some of which survive to this day.

And famous inventor’s notebooks can survive to appreciate in other ways: one of Da Vinci’s notebooks was sold for $40 million to Bill Gates.

I wonder if my notebooks will survive a long passage of time. Whether a future someone will ‘dust’ them off, discovering something noteworthy or inspirational which will generate new knowledge for them and the world. Do I dare to hope it is so?

Helen Palmer is Principal Consultant at RHX Group. She thinks critically about knowledge work, and how to ensure knowledge isn’t wasted. She revels in tackling the big processes of change and learning, so that ideas become impact. With her colleagues at RHX Group, Helen helps teams make better use of their people, knowledge and information.

Fourth Dimension Networking – A Concept (Part 1)

Many professionals would claim to know and utilise the value of the connections in their network. Yet most invest time, energy and cups of coffee in creating a network, only to let it languish on a forgotten LinkedIn account or as a stack of dusty business cards.

Not all networking is equal and certainly not all networkers are equal. After two years of intensive networking, I’ve developed a schema that outlines how to cultivate a potent professional network.

Fourth dimension networking is a concept that empowers you to realise greater benefit with your network.

Common networking – where most professionals stop

Most business professionals engage in low-impact networking. They meet someone at an event; exchange business cards and basic professional details (i.e. what you do, where you work, what experience and expertise you have); then connect through social media (i.e. Twitter, LinkedIn or Facebook), with some or no ongoing personal dialogue.

This kind of networking fails to realise the depth of knowledge, networks and capabilities of the people in the network.

Activating your network – become a leader

Network of connected peopleYour network is a resource of knowledge and action. It could sit latently with unrealised power, or you could assume leadership to activate the network and catalyse that power.

Your network is a collection of people with whom you have a relationship and to whom you can offer your knowledge, experience, skill and contacts.

So ask not what your network can do for you, but what you can do for your network?

Networking taken to the next level – the fourth dimension

The depth and richness of a network can be defined by looking at its dimensions. Network dimensions encapsulate the depth of knowledge held about a person.

Initially, deep networking appears to be a three dimensional concept, where the third dimension reveals the substance of a person beyond a mere name and face. However, there is a fourth dimension to networking that incorporates movement and action, where the capability of people is activated.

Network dimensions defined

One dimension (1D): A name and an email address; often in an email/newsletter list

Two dimensions (2D): A name, a face and some personal details; what you get from a brief meeting where business cards were exchanged

Three dimensions (3D): A name with a face, personal details and a personal sense or experience of a person; the result of a one-to-one conversation or a shared experience like a conference or committee; some bonding has taken place

Four dimensions (4D): Deeper knowledge of a person sufficient to access their stocks of knowledge (e.g. what-is, who-is, how-to, etc), and to participate in their flows of knowledge (e.g. collaboration or conversation); actively contributing to the other and their network; leading and leveraging with action

Short description of the four dimensions of networking

Uncommon networking – more to the fourth dimension

Fourth dimension networking’s richness is based on how it incorporates action and progressive movement. In this dimension there is purposeful intent to do activity of value to others, to catalyse goodness for and within the network, and to enable doing good with the network.

Within the fourth dimension, there are many levels of practical activity for the savvy networker. I have developed a list of value to me.

Levels within the fourth dimension network: Helen’s List

The items below are ranked and the higher numbers have greater value.

0  Responded/approached me/them of own volition with an explicit intent to keep in touch
1  Created opportunities to catch up with me/them in person to learn about them/me
2  Suggested a relevant reading, podcast, event, group, role, contact to me/them; shared knowledge or insights
3  Actively encouraged, affirmed or validated me/them in contextually relevant way
4  Mentioned me/them in a post; commented or Liked a post of mine/theirs
5  Endorsed or recommended me/them
6  Introduced me/them to someone else because I/they asked
7  Introduced me/them to someone else of own volition
8  Invited me/them to be part of a collaboration, strategic alliance or lead participant in event
9  Asked how to help me/them and acted on the answer
10 Offered me/them work

The levels can be customised and ranked according to personal preference.

A knowledge focus in fourth dimension networking

There is a knowledge management angle to fourth dimension networking: Managing your network with a knowledge focus.

Far more than just an information source, network contacts are a significant resource of rich, contextual and highly dynamic knowledge. The value of that knowledge is unlocked by actions and through relationships that mobilises knowledge for the benefit of all.

A network is a rich knowledge-base of many classes of knowledge: what-is; how-to; why-it-is-so; who-is; who-has; where-is; -when-is; what-happened etc. It can be a significant form of social capital where ‘who-you-know’ is often more highly prized rather than ‘what-you-know’.

A network can be a vehicle for the creation of personal and collective knowledge, as well as the distribution of knowledge that might be applied more widely.

I have consciously and carefully co-created my network so the preconditions for knowledge sharing are more prevalent: trust, respect and rapport through shared values and common frames of reference.

Want to ask me something? I may not know the answer but I’ve got about 600 people I can ask instantly who might.

Where to from here?

I am using this concept to examine my networking practice and the power in my network. In Part 2 of this series, I report on my findings. In Part 3, I share insights about what practices, tools and mindsets are useful for being a 4D Networker.

Join me on the journey of improving your networking performance. Spectators and participants both welcome.

Helen Palmer is Principal Consultant at RHX Group. She thinks critically about knowledge work, and how to ensure knowledge isn’t wasted. She revels in tackling the big processes of change and learning so that ideas become impact. With her colleagues at RHX Group, Helen helps individuals and teams make better use of their contacts, knowledge and information.

Networking Image credit: iStockphoto

Knowledge in little packages

Knowledge, from experience and of insight, can be powerfully distilled into a few words.  There is a large published knowledge-base of sage words in the form of aphorisms available to humanity. With famous and unknown composers, these pithy phrases are a handy package for disseminating memorable thought.

Some favourite aphorisms

I curate a personal collection of aphorisms and quotes. Here is a small selection of favourites from historical figures.

It is insufficiently considered how much of human life passes in little incidents.
~ Samuel Johnson

The reasonable man adapts himself to the world. The unreasonable man adapts the world to himself. All progress depends upon the unreasonable man.
~ George Bernard Shaw

If you hold a cat by the tail you learn things you cannot learn any other way.
~ Mark Twain

If the only tool you have is a hammer, you tend to see every problem as a nail.
~ Abraham Maslow

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
~ Abraham Lincoln

Tweeting

Tweeting, with a maximum of 140 characters, is a publishing medium that lends itself to cultivating and disseminating the common person’s insights. I choose to follow a small group of Tweeters, as I am interested in insightful and stimulating content rather than the mundane. Here’s some of my favourite recent tweets.

@CreatvEmergence Michelle James
Be vigilant with your mission. Be exuberant with your passion. Be gentle with yourself.

@CreatvEmergence Michelle James
Resonance: a time-saving way to make decisions, connections and purposeful choices

@CDEgger Christine Egger
Time to build this into every day: putting the laptop aside for a 15-min #deepdive

As a new Tweeter, I decided to focus on composing Tweets that aim to be insightful and stimulating. Here’s some of my recent compositions (@helenrhx).

For many ‘truths’, there is a true ‘opposite’: Paralysis by analysis. Fools rush in.

Einstein said: “Technological change is like an axe in the hands of a pathological criminal.” Was he wrong?

Don’t stand there, do something. Don’t do something, stand there. Same words. Different meaning. Order matters. Semantics!

Wondering: If we had to pay postage for each email, would we write/receive better quality email messages?

Written by Helen Palmer, Principal Consultant at RHX Group.