Exposing the design behind a new-style resume

Late in 2013, guest author to this blog Christoph Hewlett shared his thoughts on using a knowledge product I created: a new style resume.

In response to requests for insights about the WHAT and WHY of the resume design, I provide the following details.

The basic design

Resume is four pages; no more, no less.
Each page has specific content:
Page 1 – Contact details, Description, List of Key Skills or capabilities
Page 2 – Portfolio: List of selected items of work experience
Page 3 – Testimonials: Excerpts of recommendations that relate to the Portfolio items
Page 4 – Qualifications: list of selected items; Work history: Job Title, Organisation, Dates for all your working life

The order of the content

There is a logic in why the content is laid out in a particular order.

Page 1 is the page likely to get the most attention from your reader. Therefore it needs the most important information: how to get in contact with you; what to remember about you (you description should be memorable!); and the set of capabilities that make you useful and desirable.

Page 2 is a tailored list of things you have done, that show what you are capable of and which show you in your best light. This content differs than normal work history in a number of ways:
* You can include small items, e.g. An interesting blog post you wrote; a powerful introduction you facilitated; as well as large items, e.g. A project you managed.
* You can include old items, i.e. something you did 20 years ago, as well as recent items. Traditional resumes tend to drop off content that is not recent, i.e. last 5 years. This hides the fact that you have more experience that could be relevant or transferable than what you’ve done in the past 5 years.
* You can include extracurricular items that doesn’t have any place to go in the traditional resume because they aren’t related to a job, e.g. Social media activity; leadership in a professional association; or volunteer role.
* You can be specific and concrete, and mix activity with achievement or purpose – thus give more interesting and relevant information:
Compare “Managed large projects” with “Managed the ABC Project with $500K budget and team of 20 people, delivering on time and within budget.”
Compare “Made a blog” with “Designed, built and maintained professional blog with insights and inspiration for people  leading knowledge workers or doing knowledge work (https://rhxthinking.wordpress.com)”

Page 3 is content that provides ‘social proof’ about your experience and talents.
Some of the good things  said about you in the past, are still useful to your story even when you’ve lost contact with the person or they are not available to be a verbal referee.

Don’t leave your reader waiting to talk to referees to learn what others think about you! Provide this knowledge as soon as you can for the most positive effect.

Page 4 is the facts that need to be evident and can be checked out if necessary. This is typically not the content that is going to sway somebody towards favourably considering you – however, it’s due diligence that this information is available. The work history is downgraded content – this means presenting information in an order, where what you are capable of, is more important than the job titles you have held in organisations.

Content for the pages

A. Reuse content you have
For this new style of resume, you can reuse content from your traditional resume for Pages 1 and 4.

For Page 1 content, make sure you include ways to contact you in writing and in voice. If you have quality online profiles (e.g. LinkedIn), you could include a hyperlink.

Consider including a quality photograph.

Have a description that is more akin to a bio (though write it in first-person) and includes a sense of where you’ve been, where you are and where you’re going.  For good advice, see article ‘Does your resume tell your story?’

Be memorable; be interesting.

For Page 4 content, include Qualifications or Certifications rather than listing courses you have been on. If you wish to promote the fact that you are continuing to learn – then add that content under the Skills section or a relevant item or two in the Portfolio section.

Keep the list relevant to the audience, so be prepared to adjust this content each time you use the resume. For example, your First Aid Certification is probably not so relevant if you are applying for a Leadership role.

B. Gather and Create content you need
For this new style of resume, you probably don’t have content ready to include on Page 2 and Page 3.

For Page 2 content look back over your work life; use your old resume as a prompter and compose a list (a looong list!) of work experience items. For examples of items, see a copy of one of my resumes (MS Word DOC).

Organise the items under headings that relate directly to the audience of your resume. Where your audience is a recruitment panel or HR personnel filtering applications in response to a job advert, use the headings from the Position Description.

Include hyperlinks to online examples, or reference material relating to the items.

I keep my lists of content on pages within a MS One Note notebook, in the right typeface and font size for me to simply cut-n-paste the items into the resume when it is being constructed. Here’s a screenshot of a page in the context of a notebook.

Screenshot of Portfolio List in OneNote

For Page 3 content you’ve got old content to reuse, and new content to get:
a) Look through old letters of Reference and review Recommendations that have been posted online; extract short excerpts that are relevant to reuse.  Don’t be afraid to cull words – though be sure to use conventions that show if you have edited someone else’s quote.

b) Ask people for Recommendations. Ask people from your past to provide relevant content. When you are finishing up a job or project, ask people to compose you a Recommendation.

To get better quality recommendations, read this blog post.

Whether it’s old or new content, all recommendations should support what you have chosen to include in the Portfolio section on page 2.

Supplementing the resume

Your resume is a marketing document for a target audience. It isn’t a record of all the details of your work history – keep that worthy information somewhere else. I use a MS OneNote notebook to store items for the Portfolio page and Testimonial page, as well as results from assessments I’ve done, bios I’ve written for myself, and reflections about work I’ve done. The image above gives you a taste of my collection.

Just one resume?

Above is the advice for a single resume. It is entirely possible that you have a suite of resumes, tailored to a different theme or focus.  I have 6 basic resumes: 5 follow the format above for the themes of Change Management, Enterprise Business Analysis, Learning & Development, Leadership, Information Management. The sixth resume is an Academic resume and conforms to expectations of the structure and content for Academia.

For each resume theme, I change the following:
The Description on Page 1
The order of the Skills on Page 1 (put the most relevant first)
The Portfolio headings and items on Page 2
The Testimonials on Page 3

My resumes get used as an Appendix in a Tender, as an Introduction to an Agent, and as an Application for a Vacant Position. For each of these situations I change the content to best address the anticipated needs of the audience.

 

If you are inspired to use this new design, let me know how it goes. Please share with me any ideas you have to extend and enhance the design.

 

Helen Palmer is Principal Consultant at RHX Group. She thinks critically about knowledge work, and how to ensure knowledge isn’t wasted. She revels in making small changes that disrupt the way people think and what they do.  With her colleagues at RHX Group, Helen helps teams make better use of their people and knowledge.

 

A new CV … of value for the aspirational Knowledge Manager

At a recent Knowledge Management Mini-Conference arranged by Helen Palmer from RHX Group, it was refreshing to once again see the difference between “knowledge worker” and “Knowledge Manager” articulated. Here is the definition of each as explained by Helen:

knowledge worker
– a class of workers (like ‘blue-collar worker’); knowledge-savvy; primary work purpose is creating, distributing and applying knowledge

Knowledge Manager
– a title of a particular role (like ‘Finance Manager’); a person who has expertise in meta-abilities to do with creation, acquisition, distribution, application and retention of knowledge in organisational contexts

This provided some very interesting insight into my career to date. I have spent nine years working on a variety of significant organisational change projects for the State Government, spanning both Human Resources and Information Management change. This culminated in my role as secretariat for the Executive Sub-Committee for Information Management and ICT for the Department of Health. This was a job that had huge knowledge and change management requirements, but due to the bureaucratic nature of government was often highly administrative.

This led to a very interesting conversation between Helen and I about the career paths for aspiring Knowledge Managers (and Change Managers).

The emerging challenge

The emergence of Knowledge Management (I would argue including Change Management, Information Management and Learning) as a critical workplace vocation and skill set has oft been discussed as a part of the evolution of the 21st century worker. The management of corporate knowledge, as well as individual knowledge (including creativity) is both essential and nebulous. What has become apparent in the last 20 years is that knowledge management is both a specialised and a general skill set. Everyone must manage their own knowledge at the micro level, but the organisational knowledge is managed by a skilled professional at the macro level, to facilitate knowledge sharing and maximise the business benefits of knowledge as an organisational asset.

In this context the professional Knowledge Manager is emerging distinct from the more common “knowledge worker”. The formation of this sector has seen many Knowledge Managers discover their profession usually through serendipitous career progression, usually from an administrative, clerical, technical or professional service role. Being in the right place at the right time. This is on the verge of a boom, as open information sharing and natural (multi-disciplinary) learning methods become the norm, and young professionals (like myself) are realising the value and importance of managing organisational knowledge.

My professional background

In my endeavour to pursue a career in Knowledge Management I entered the Public Sector straight out of university through the Graduate Recruitment Program and knew my Bachelor of Arts/Business background gave me a bent toward generalisation rather than specialisation. It was to my surprise that my role in Organisational Development with one department was quite staid and lacking in Change Management. Also it was not as adept with technology as the broader industry. Therefore, following a few projects I moved to the Office of CIO in another department. This breadth of experience taught me a lot about different approaches to Knowledge Management, between “people knowledge” and “machine knowledge”. I still felt my government career experience was not matching the pace of industry change that I was observing outside of my job.

For a lot of this time I felt like a worker without a job title. When asked what it was I did in my job, the answer was variations of “projects of various kinds”, “at the moment, but that might change”, or “oh, I deal with organisational knowledge and change” – all of which attracted blank looks.

What is the Corporate Lattice?

The 2010 book, The Corporate Lattice: Achieving High Performance in the Changing World of Work written by Cathy Benko and Molly Anderson for Harvard Business Review Press, and well summarised in this Deloitte Review article, did much to form my view of the modern career. When I so often had to battle corporate silos, my view was that if people had sideways career moves as frequently as promotions, most of these battles would disappear.

The future career pattern is a lattice not a ladder

The future career pattern is a lattice not a ladder

The current day CV is designed on the premise that the corporate ladder still exists. Stating your work history in ascending order (most recent first) gives a visual construct of a linear and upwardly mobile career. It doesn’t accommodate sideways career moves, whether that is to shift industries, start your own business, or re-locate to a different city or country. It also creates a presumption that new work builds upon old work – therefore new work is considered more relevant, and work more than three years old is redundant. Modern careers now show that knowledge is gained across many years, and multi-disciplinary experience is a strength not a liability, but the modern CV fails to express that.

The Portfolio CV

When discussing the Corporate Lattice with Helen, and my experience with it, she mentioned to me what she called her “Portfolio CV”. This format effectively turns the modern CV on its head and draws out activities of a knowledge worker that may identify potential Knowledge Management capability. It is a concise 4 page document, with the following pages.

1. Cover Page

Provide contact details, biographical summary, and list of strengths/capabilities relevant to role.

Content is customised for the role which the CV represents; may have multiple CVs to represent different roles or specialities.

2. Portfolio Page

Accurately specify selected pieces of work that support the claims on the Cover Page (Regardless of the currency, industry or whether it was paid, volunteer or extracurricular.  If you’ve done it once, you can do it again)

Content is drawn from a list or ‘database’ of relevant work.

3. Testimonials Page

List quotes and feedback from clients, managers and peers; it confirms the quality and impact of the work explained on Portfolio Page.

Content is drawn from a list or ‘database’ of relevant quotes.

4. Details page

List employment placements, qualifications and other facts of relevance.

Content is constant between versions.

In my instance, creating a Portfolio CV was quite easy for pages 1,2 and 4 – the challenge was page 3. Public servants are well trained on the precautions required when putting statements on the record. It took quite a bit of foraging and chasing, but I was able to get some testimonials from previous co-workers and managers. In discussing these challenges Helen described that it is a trait of saavy professionals to keep their network engaged and collect written testimonials. Coming from an industry where long tenures are the norm and silos run deep, that is something that I have realised through this experience.

Strengths/Weaknesses

Having come through this process, I now have a very interesting career document. One that definitely defines my Knowledge Management and Change Management experience very clearly. However, I get the sense that the recruitment industry in Australia is not completely ofay with the multi-disciplinary nature of KM and CM. The most success I have had to date has been through discussions with other Knowledge Managers. Others still appear to think of Knowledge Management as a heightened records keeper, and Change Manager as a project manager with pizzazz.

In closing, I’d like to return to this concept of a KM career path. Of all the colleagues I’ve spoken to about how they got into Knowledge Management, it has always be a circuitous route, a chance project, or a fortunate happenstance that helped reveal their aptitude for Knowledge Management. But where is the feeder pool for the next generation of Knowledge Managers; where are the 2ICs and the deputies/juniors to the current crop of KM field leaders?

This blog post was written by guest author Christoph Hewett. Christoph is General Manager of Resonant Integrity Training Solutions, a consultancy for knowledge, change and learning.

Image credit/source: Wikimedia